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women's history month

Genius Advertisers Cook Up a Bunch of Pseudo-Feminist Mumbo Gumbo

Although March was Women’s History Month in the U.S., U.K., and Australia, it was also a month when advertisers released some seriously convoluted ads about gender and food. While sexism in food advertisements is obviously nothing new or unique, two of the ads that came out last month were notable because they were trying to capitalize on pseudo-feminist marketing messages in their attempts to sell cooking and food products.  Instead of seeming progressive and innovative, the ads ended up being even more objectionable than your average run-of-the-mill sexism